When a new business starts, the nature of the logo you choose affects the way customers perceive your brand. Choosing a logo type is one of the first steps to create a successful logo for your business. Therefore, it is important to understand the positive and negative aspects of each type. In this article, we describe each of the 5 types of logo designs and consider what type is best for your new business.
Wordmark logos are text logos with the name of an organization or product. Examples include Google, Disney and FedEx. This type of logo is ideal for companies with unique and interesting names. Ideally, the name of the company should be short and sweet. Long word logos are not so memorable and may seem uncomfortable. It’s also important to choose a source that accurately represents your brand, or even better, when a professional designer creates a brand-specific keyword source.
Lettermark logos are also logos based on typography. However, they only show the initials of a mark. Examples are CNN, 3M and BBC. These logos are ideal for organizations that have long or hard-to-pronounce names, compressing 3 or 4 words into a short, memorable logo.
When selecting the font to use, it is important to choose the one that matches your vision and does not come out too fast. A good way to make sure your logo is attractive is to become familiar with the latest trends in logo design.
Combination logos combine the text with a symbol or symbol. Examples are Burger King, Red Bull and Pizza Hut. These are great general logos because they combine an easy-to-remember image with your brand. These logos are usually more complex and require a professional logo designer to do well.
The combination logos are great for new businesses who want the benefits of a unique font and icon.
Abstract logos express a message through graphic elements. The human brain is more reminiscent of unique designs, so customers tend to remember the types of abstract logos. Examples include BP, Mitsubishi and National Geographic.
These logos are memorable but hard to find. Abstract logos are ideal for companies in most industries. Sports and clothing brands especially appreciate abstract logos because they can embroider the symbolic element of their garments. In general, abstract logos are not suitable for small businesses because they do not have the marketing budget to attract consumers.
The character / mascot logos are exactly what they look like: a character or mascot that serves as the logo of your brand. Examples are Mr. Clean, Kool Aid and Reddit.
These logos are ideal for companies that target families or children or brands that wish to spread a happy and friendly aura. Pay attention to the color and style of your character to make sure they are “on the mark”. Once your character’s logo is designed to protect your design, characters can quickly become the face of an organization and you do not want a competitor to use your pet’s goodwill.
Deciding on the type of logo is never easy, there are countless factors to consider: audience, competition, industry, positioning and so on.
The decision you make will have a lasting impact on your business. Therefore, it is important to make an informed decision. For best results, we recommend consulting a professional graphic designer who can guide you through the entire process of logo design from start to finish.